Straight answers, in the same plain language we use in a meeting.
About working with us
No. That's how most conversations start. You tell us what's slow, repetitive or annoying in your business. Working out whether AI is the answer is our job, not yours.
No. We explain everything in business terms — what it does, what it saves you, what it costs you in effort. If an explanation needs a technical background to follow, we've explained it badly.
Probably not. Small teams often benefit most, because the repetitive work usually falls on the two or three people who can least afford to lose the time.
Then we'll say so. Sometimes a simple fix beats an AI one, and sometimes nothing is worth doing at all. We'd rather tell you that than sell you something you don't need.
Time, effort and money
Depends entirely on what we're building. Some things are ready quickly; some genuinely take longer. What we won't do is invent a timeline to win the work. Once we understand the problem, we'll tell you honestly what it involves — and you decide from there.
There's no hourly rate or fixed package, because no two problems are the same size. Scope decides price. We'll discuss it openly once we both understand what's actually being built.
Most of the effort is at the start, when we're learning how your business actually runs. After that it's mainly you using the thing and telling us what's off. We keep the demands on your team deliberately small.
No. We build alongside how you already work rather than asking you to pause and migrate.
Your data
It stays yours. We don't reuse it, we don't sell it, and we don't train anything on it. How your data is stored and where it sits is your decision, and we'll set it up the way you want.
That depends on choices you get to make, and we walk you through them properly. You can run open-source models on infrastructure you control, so nothing sensitive leaves your environment. Or you can use a commercial API, which is usually simpler and cheaper. Each has real trade-offs. We explain both and you choose.
No. Messy data is normal — scattered files, inconsistent formats, things living in people's inboxes. Part of the work is dealing with that reality rather than pretending it doesn't exist.
Your team
That's not what we build. The work we target is the repetitive part — the copying, the checking, the looking things up. The judgement stays with your people. If anything, they get more time for the parts that actually need them.
As little as possible. Wherever we can, we work inside the tools you already open every morning rather than adding one more system to log into.
Then it's failed, and we'd rather find that out early. That's why we put a small working version in your hands quickly instead of disappearing for months and presenting something nobody asked for.
What we build
The examples on our homepage are a good start — answering questions from your own documents, handling repetitive checks, pulling information out of forms and emails, spotting changes in your numbers. If something there sounds familiar, that's usually a signal.
Usually, yes. WhatsApp, Google Sheets, email, Drive and calendars are the common ones. Whether a particular system connects cleanly is something we check early, before anyone commits to anything.
We'll agree that up front — who runs it, who maintains it, and what happens when something breaks or your business changes. All of that is settled in writing before work starts, not left vague.
Quite often, yes — and we'll tell you when there is. Sometimes it's something on the market that solves your problem as it stands. Sometimes it's software you're already paying for every month with half its features switched off. Either way, buying or switching on beats building, and we'd rather say so than quietly build our own version. If you want help choosing between the options, setting it up properly and getting your team actually using it, that's work we're glad to take on.
That's the whole idea. We start with the smallest piece that proves the value, get it into your hands, then improve it while you're using it.
Getting started
One conversation. Tell us what's slow or frustrating, and we'll tell you honestly whether there's something here worth doing.
No. Plenty of these conversations end with us saying there's nothing worth building yet. That's a fine outcome.
Still have a question?
Ask it directly. Plenty of these conversations end with us saying there's nothing worth building yet — that's a fine outcome.